Working With Words And The People Who Write Them
William Hill
Project Description:
- Client:
- William Hill
- Date:
- 2012-2013
- Category:
- Mobile
- Project URL:
- Visit online →
Commissioned to advise and assist on multi-platform communications by the UK’s largest bookmaker.
Working with an international team, I helped devise a sharper, more compelling tone of voice for weekly SMS campaigns, using detailed analysis of results to hone each subsequent message as part of the company’s Mobile Sportsbook initiative, which is now the UK’s number one betting app.