Working With Words And The People Who Write Them

Abbotts Travel

Project Description:

 Abbotts Travel
 2012 -
Project URL:
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Commissioned to help establish a digital presence for this high street travel agency, which has been in business since 1957.

Starting with a new slogan (seen above), I drew up a house style based on the company’s ethos blending the professional with the personal. This was then used to populate their website and drive their marketing campaigns.

As the site develops, I continue to write or edit all web content and contribute to Abbotts’ playful social media output.